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Social Media — Hype or Reality?

Today’s Wall Street Journal Small Business story “Entrepreneurs Question Value of Social Media” contains the usual pro/con, plus/minus stance journalists must take for fair reporting. It also states...

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Brands Need Storytelling

Remember when you sat at Grandma’s feet and she told you stories about the Great Depression, or what it was like to be the biggest Irish clan with 13 kids? Perhaps your stories aren’t like those, but...

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Eight Reasons Why Blogs Can’t Go Dormant

credit: en.blog.wordpress.com A recent conversation with a small-to-medium business (SMB) included the question, “If my business is booming, then why should I keep blogging?” Great question because...

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After Public Relations There’s Always Comedy @ShaneRhyne

A man I’ve had the pleasure of meeting IRL a few times goes by name of Shane Rhyne, and he’s a former public relations executive who has gone comedy. Shane tells me and us about his transition (yes,...

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I’ll Never Forget The Glory Days Of Twitter

It’s time to have a retirement party and bid the glory days of Twitter so long. It was a good run. We made a lot of connections, met peeps IRL, bantered, and did a bit of business. It was the first...

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May Is For Small Business, Soldiers And Graduation

The grad kissed the pig! via soulati May is the month for Memorial Day, graduation from school, and a week to commemorate small businesses. What’s the common thread among these three? Everyone knows...

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Upscale Toto Toilets Seeking Comfort-Loving American Consumers

How about a multitasking toilet, Toto? Ever remodeled a bathroom and had to select from the wide varieties of commodes? I have done several bathrooms in my time, and ensuring you get a workhorse for...

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Tap Small Business Resources To Improve Success

A long time ago, I had an idea for a small-business website. It would be oriented to the backbone of the business, the inside. Much like a blog’s backend, a business has one, too. It’s the toughest...

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Should Bloggers Write With Key Words?

Back in the day on Spin Sucks, I wrote a piece about authenticity and my fear that analytics would rule the word (that was “world” but that works better!). Alas, my fears are now reality. Bloggers who...

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Celebrating Digital Birthdays With Milaap #Milaap4Hope

Have you ever participated in a microloan program? It’s the coolest way to give back, pay it forward, and help boost the businesses of micro farmers and business people in all corners of the globe. I...

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Tips For #ReturnOnOptimism

In the face of adversity, there is only optimism. In a survey YOU can take by Xerox called #ReturnOnOptimism, it helps you find your return on optimism score so you can work on finding and feeling...

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Message Mapping The Philip Morris E-Cigarette

Cigarette smoking kills an estimated 5.4 million people a year worldwide, a figure that’s risen 30 percent over the last 20 years, according to Forbes, “The Future of Smoking Lies Somewhere in Here,”...

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Message Mapping: 40 Reasons Why #Infographic

When you hear the words, Message Mapping, what comes to mind? In my experience with executives about positioning to external audiences, messaging and the map oriented to a suite of approved messages,...

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Mobile Marketing And The Ubiquitous QR Code

It’s everywhere, right? The small, black, squiggly, nonsensical square that adorns objects all over, and it’s called a QR code. A few years back, these were all the rage; a trend that made first-mover...

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Confused Messages Driving Catch-22 Brand Marketing

The headlines in national newspapers and trade ‘zines are a mixed bag of damned if you do, damned if you don’t. Consumers are taking the biggest hit amidst the confused clutter of brands’ messages....

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Is Twitter’s Messaging Enough For Wall Street?

Twitter, my former-fave social media app, is suffering from low mojo amongst Wall Street analysts. Since its IPO one year ago (November 2013), the honeymoon is over and tough questions are more the...

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Real-Time Marketing Is A Snappy Technique

One of the undisputed advantages of the Internet is that it runs 24/7. Internet time means that things happen faster than they do in real life — conversations continue ‘round the clock, information is...

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The Heart Of Marketing #Podcast Debut! @Soulati @DigitalJGO

It’s with the greatest of #RockHot pleasure I introduce a new product I’ve been dying to publish for several years. With my co-host John Gregory Olson, a peer in the marketing sector and blogger...

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Who Knew Developing Brand Persona Included Bathroom Humor?

I’m jumping the gun and skipping ahead to Episode 007 of The Heart Of Marketing podcast (available for download on iTunes) during which John Gregory Olson and I chuckle our way through potty humor...

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Why Responsive Design Is Marketing’s Greatest Challenge

On April 21, 2015, Google will begin to label websites ‘mobile friendly.’ That means your website must be responsive and work on all sizes of screens and most of all smartphones and tablets. As is...

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